If you're planning to create a membership site (paid or unpaid), you'll soon find that you're expected to do most of the work to get it started and to build momentum. So what sort of value should you provide to your members? This will vary for each business. But broadly, I suggest you consider your offering in three categories.
1. Resources
Create a collection of valuable resources for your members to download - things like e-books, audio programs, recommended Web sites, software tools, templates (Word, Excel), slide shows (PowerPoint), manuals, tip sheets, on-line courses, video clips, multimedia tutorials, and so on. As an expert, there should be no shortage of material available!
Most of this material will be included in their membership fee. However, you might consider offering some as "premium" material, for an additional fee (Like a cable TV company that offers most programs as part of the monthly licence, but has some pay-per-view offerings).
2. Community
Give your members some way to interact with each other. You'll still be the expert, but you're also allowing your members to share ideas, questions, comments and suggestions with each other.
It's easy to do this with an on-line forum, which your Webmaster can create for you. In fact, it's now possible to get software that creates a Facebook-like on-line community.
3. Access to you
Don't fall into the trap of only providing electronic resources. Your members are living, breathing human beings, who still value having access to you in person.
Actively participate in the on-line forums. Post regularly to a members-only blog, and invite comments. Conduct regular teleseminars and webinars. Offer member discounts to your live events. Be approachable and active in the community, not distant and aloof.
Are you still willing to go ahead?
One of the biggest advantages of a membership site is the recurring stream of income it generates for you.
On the flip side, one of its biggest disadvantages is that it commits you to providing value regularly.
Are you willing to provide resources, foster an active community, and deliver greater access to you? If not, a membership site probably isn't right for you. But if it is, it can bring you great rewards.
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Gihan Perera is an Internet coach for speakers, trainers, consultants and other experts. He's the author of "Get Active: Web Sites for Speakers, Trainers, Coaches and Consultants" and "Fast, Flat and Free: What You Need to Know to Stay Ahead in a Connected World". Visit http://GihanPerera.com and get your complimentary copies now.
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