Thursday, September 6, 2012

What To Put In Your Membership Site

If you're planning to create a membership site (paid or unpaid), you'll soon find that you're expected to do most of the work to get it started and to build momentum. So what sort of value should you provide to your members? This will vary for each business. But broadly, I suggest you consider your offering in three categories.

1. Resources

Create a collection of valuable resources for your members to download - things like e-books, audio programs, recommended Web sites, software tools, templates (Word, Excel), slide shows (PowerPoint), manuals, tip sheets, on-line courses, video clips, multimedia tutorials, and so on. As an expert, there should be no shortage of material available!

What To Put In Your Membership Site

Most of this material will be included in their membership fee. However, you might consider offering some as "premium" material, for an additional fee (Like a cable TV company that offers most programs as part of the monthly licence, but has some pay-per-view offerings).

2. Community

Give your members some way to interact with each other. You'll still be the expert, but you're also allowing your members to share ideas, questions, comments and suggestions with each other.

It's easy to do this with an on-line forum, which your Webmaster can create for you. In fact, it's now possible to get software that creates a Facebook-like on-line community.

3. Access to you

Don't fall into the trap of only providing electronic resources. Your members are living, breathing human beings, who still value having access to you in person.

Actively participate in the on-line forums. Post regularly to a members-only blog, and invite comments. Conduct regular teleseminars and webinars. Offer member discounts to your live events. Be approachable and active in the community, not distant and aloof.

Are you still willing to go ahead?

One of the biggest advantages of a membership site is the recurring stream of income it generates for you.

On the flip side, one of its biggest disadvantages is that it commits you to providing value regularly.

Are you willing to provide resources, foster an active community, and deliver greater access to you? If not, a membership site probably isn't right for you. But if it is, it can bring you great rewards.

What To Put In Your Membership Site
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Gihan Perera is an Internet coach for speakers, trainers, consultants and other experts. He's the author of "Get Active: Web Sites for Speakers, Trainers, Coaches and Consultants" and "Fast, Flat and Free: What You Need to Know to Stay Ahead in a Connected World". Visit http://GihanPerera.com and get your complimentary copies now.

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Sunday, September 2, 2012

Business Coaches - Revealed - Must-Have Steps to Excel in Business Coaching

When I first started out in building my online business, I was virtually clueless as to how I can make it grow exponentially. So, I did a whole lot of research; I read hundreds of ebooks, articles, newsletters, and blogs but they all seemed to conceal the real information that I was looking for. Well, that's the trick of most people; they don't give out all the information so you'll buy their products and sign up for their services.


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Benefit Buy Direct Directory
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Only New Release Products

So, I hired a personal business coach who can teach me the ropes of online business and who'll be there to answer all my questions. And honestly, that's the best investment I made for my business.

A lot of people from across the globe who would like to venture into online business will surely do the same thing. They will find a business coach to make everything a lot easier and a lot faster for them. If you want them to sign up with your coaching programs, you will need to excel and create a serious noise online to capture their attention. Here's what you need to do:

Business Coaches - Revealed - Must-Have Steps to Excel in Business Coaching

1. Create your own website. No matter how knowledgeable you are and no matter how great you are in coaching other people, online users will surely not take you seriously if you don't have your own place over the World Wide Web. So, build your own website. Start by obtaining a keyword-rich and easy to remember domain name and hire a professional graphic designer to design your website (if you don't have the technical know-how). Then, make it speak volumes about your expertise by loading it up with every piece of information that your target market are looking for. Always keep in mind that your goal is to convince each of your visitors that you are truly good on what you do and that you are the best in your chosen niche.

2. Launch free teleseminars. With so many people offering business coaching services these days, it's quite challenging for business owners to pick the best one. Make this process a lot easier for them by presenting yourself and your coaching programs as the best solutions to their problems. Give them a solid idea as to what you can offer while building rapport with them by hosting free teleseminars. You can discuss some of their basic business-related problems and offer them with the most amazing solutions. Through this, you can surely convince them that you can offer them the kind of assistance and information they need.

Business Coaches - Revealed - Must-Have Steps to Excel in Business Coaching

By the way, do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?

If so, I suggest you check this out: article marketing traffic.

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